Plain text emails

“Plain text” is just how it sounds– plain, simple text, just as you’d normally send. It is text without additional fonts, designs, or colors added. With plain text email, you won’t see additional graphics or embedded multimedia. Even links aren’t embedded in plain text email.

Plain text email works great for sales letters and client or customer updates. Plus, if you’re a salesperson engaging in one-on-one email correspondence, plain text emails are probably better.

Pros: Feels personal and if worded correctly, it’s indistinguishable from 1 to 1 email communication.

Cons: No ability to include embedded links, images, or multimedia.

HTML emails

HTML emails have everything plain text emails don’t have: color, style, images, and sometimes multimedia. HTML emails are similar to webpages, only they’re delivered to people’s email inboxes. As such, you can design your HTML email to match your brand and give your readers a more visually engaging experience.  HTML emails can be beautiful, engaging marketing pieces, and they often work well.

Pros: More creative design and look; can embed images, links, and multimedia.

Cons: It is more likely to be put in the spam box and more likely to be looked at as a piece of marketing communication.

Wrap up

To summarize, both plain text HTML emails have their uses. Remember:

• HTML is generally better for more creative marketing emails.
• Plain text may be better for a more personal approach.

Be Original Marketing handles sending HTML and plain text email newsletters for you. Contact us for more information.