CP Active:

The Objective

To provide CP Active with a stream of leads which would result in potential meetings with the most senior decision makers within the UK’s largest enterprises.

This was to ensure they could raise awareness of their mission to create behavioural change and encourage more active and healthy communities nationwide.

The Strategy

This called for an innovative marketing strategy which would allow the client to achieve their specific objective.  BOM researched CP Active’s niche target audience before deciding on the most effective way to connect with them.  Once we’d analysed all the facts, the results pointed to a specialised email marketing campaign which we executed from start to finish.

The Result

The campaign successfully produced the essential leads they needed to ensure warm initial contact with their potential client when arranging those first all-important meetings.